Welcome to Inc's From the Ground Up Summer programming! While we’re hard at work on season two of the show, we wanted to keep bringing you astute conversations , courtesy of our live events throughout the year. For our first episode, Executive Editor, and cohost of this podcast, Diana Ransom hosts Kate Foster, co-founder and CEO, The Outset; Lisa Bubbers, co-founder, Studs; and Kendra Bracken-Ferguson, founder and CEO, BrainTrust about starting a business is tough for anyone, but women often face additional headwinds, such as limited access to funding and punishing double standards. But these challenges also forge unique strengths: resilience, collaboration, and innovative thinking. This panel at Founders House from this years SXSW celebrates the power of female leadership and shares tips from female founders who’ve overcome these hurdles.