Brand messaging is a critical component of the marketing strategy for any brand. And when it comes to ensuring that your brand messaging speaks to all the people you want to serve, including those from underrepresented and underserved communities, it takes intentional effort to ensure your brand...

It's reported that Nike will be signing a signature shoe deal with Caitlin Clark. While excitement for, viewership, and support of women's sports, including the WNBA are on the rise, there are some major disparities happening from a representation standpoint. Nike's shoe deal with Caitlin Clark...

Cultural intelligence is essential for any brand that wants to be effective with their inclusive marketing efforts. It is the foundation for helping you engage in an authentic way to make people from underrepresented and underserved communities feel seen and like they belong with you. In this...