Will Cockrell’s book, “Everest Inc” tells the story of “The Renegades and Rogues Who Built an Industry at the Top of the World”. It is a refreshing take on climbers who may not have a background in mountaineering but have the means to embrace the suffering and the challenge. Instead of taking a condescending view on these thrill seekers, Will investigates the motivation of both the adventurers and expedition companies who make it all happen.