Episode 37 - Salim Awad shares his inspiring personal story and his journey experimenting with LinkedIn Lead Generation Summary In this episode of the Industrial Growth Institute podcast, host Ed Marsh interviews Saleem Awad, president of Spinner North America. Saleem shares his remarkable journey from Colombia to the U.S. Army, his transition to law, and ultimately his role in advanced manufacturing. The conversation delves into the importance of solution-based sales, building authentic customer relationships, and leveraging social media, particularly LinkedIn, for professional growth. Saleem emphasizes the significance of accountability, authenticity, and commitment in leadership, as well as the need for a strong industrial base in the U.S. Takeaways Saleem Awad's journey is marked by resilience and adaptability. The rebirth of manufacturing in the U.S. is a positive trend. Solution-based sales focus on customer success beyond just technology. Building authentic relationships is crucial in the machine tool industry. - LinkedIn is a powerful tool for professional networking and growth. Authenticity in leadership fosters trust and accountability. Prioritizing well-being is essential for effective leadership. Spinner North America aims to provide precision engineering solutions. Training sales teams to understand customer needs is vital. Social media can enhance customer engagement and trust. Takeaway Quote from Salim Awad "The rebirth of manufacturing is real." Check out Salim's website LinkedIn: Salim Awad and Ed Marsh Twitter: Ed Marsh Instagram: Ed Marsh YouTube: @SpinnerNorthAmerica and @EdMarsh Show Transcript  Chapters 00:00 - Introduction to Saleem Awad and Spinner North America 03:12 - Saleem's Journey: From Colombia to the U.S. Army as a combat diver 06:12 - Transitioning from Military to Law and Business Development 09:11 - The Shift to Advanced Manufacturing and Automation 12:11 - Solution-Based Sales in the Machine Tool Industry 15:10 - Building Relationships and Trust with Customers 18:09 - Leveraging LinkedIn for Professional Growth 20:47 - The Importance of Authenticity in Leadership 23:47 - Managing Workload and Prioritizing Well-Being 26:46 - Introducing Spinner: A Legacy of Precision Engineering 29:48 - Training Sales Teams for Success 33:12 - The Role of Social Media in Building Trust 36:11 - Preparing for Trade Shows: Engaging Customers Effectively 39:01 - The Importance of Accountability in Business 41:53 - Final Thoughts on Leadership and Social Media   What's the role of social media in industrial marketing? See how it fits into the concept of Overall Revenue Effectiveness. Learn more here.   #LinkedInLeadGeneration #LinkedInMarketing #LinkedInBranding #ExecutiveBranding #LinkedInForSales #IndustrialMarketing #ManufacturingMarketing #MachineTools #B2BSales #ExecutivePresence