Episode 4 - The voice of the consumer
Listen now
Description
The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the world around us.
More Episodes
In the final episode of season 4, Richard Russell, the English record producer, musician, and owner of the record label XL Recordings, talks to Damian about what makes good music, how he built a different kind of record label, and how to work with the world’s biggest artists. He also argues that...
Published 10/18/22
Published 10/18/22
In this episode, Dame Stephanie Shirley CH (the CH is for Companion of Honour) — a German-British software pioneer, businesswoman, and philanthropist — chats with Damian about making an entirely new kind of business for an untapped category of worker (women with household and caretaking...
Published 10/11/22