Welcome back to another exciting episode of IMB! In today's episode, we have special guest Matt Bertulli joining us. Matt is here to share his insights on the power of gifting out items, the impact of iOS on social media platforms, and the importance of creating high-quality ads. Join our hosts, Taylor and Cody, as they delve into fascinating discussions about marketing strategies, authenticity in influencer seating, the value of user-generated content, and the art of scaling a business. Tune in for an engaging conversation filled with valuable nuggets of wisdom and practical advice. Let's dive in! [00:02:27] World's first compostable phone case brings sustainability. [00:05:06] UGC spreads brand, but doesn't always work. [00:08:17] Low-cost content production with significant output impact. [00:11:03] Meaningful jump in gifting this month. [00:14:08] "Fake, manufactured crap damages brand value." [00:18:00] Brands find non-paid ways to thrive. [00:20:05] Influencer seeding builds trust and trust drives ad success. [00:24:56] Don't predict, just go for the best creative. [00:29:21] Expanding product categories without changing tactics. Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠ Taylor Twitter: ⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠