In this episode of the influencer marketing blueprint, Cody is joined by Matt Holtwick, the Growth and Retention Manager at Chomps. They discuss Chomp’s history and growth, the role that influencer marketing and user-generated content has played within the brand, the importance of creative diversity and the key metrics for success. Matt shares his insights into Chomps’ strategies for acquiring and retaining customers, as well as their focus on data-driven decision making. He also highlights the benefits of their ambassador program and the impact of UGC content on their marketing efforts.  Timeline:  00:00 Introduction and Background 00:28 Overview of Chomps 01:29 Role of Growth and Retention Manager 03:24 Revenue Split between Wholesale and E-commerce 04:34 Influencer Marketing and UGC 05:47 Chomps' Presence on Amazon 06:23 Budget Allocation for Influencer Marketing 07:37 Types of Influencer Partnerships 09:46 Performance of Influencer Content 10:50 Importance of Creative Diversity 12:56 Content Creation and Usage Rights 15:33 Ambassador Program and UGC 18:19 Factors Contributing to D2C Growth 20:27 Key Metrics for E-commerce Success 22:22 Biggest Learning in a Massive Brand 23:49 Understanding Retail and D2C Customers 26:04 Importance of Data and Customer Messaging Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Cody Twitter: ⁠⁠⁠⁠⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠⁠ Taylor Twitter: ⁠⁠⁠⁠⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠⁠⁠⁠