We are back! Welcome to The Bottom Line! We've rebranded and leveled up from The Influencer Marketing Blueprint, keeping our Honest Ecommerce Conversations On Tactics For Profitable Growth, now with a fresh, broader perspective. Join us, Cody Wittick and Taylor Lagace, as we take you on a journey through the evolution of Kynship. Discover why we made the leap from The Influencer Marketing Blueprint and how we've expanded from influencer marketing to a comprehensive approach to Ecommerce growth, including contribution margin forecasting, meta ad accounts, and creative services. Get ready to dive into the epic story of Kynship's transformation from 1.0, focused on influencer seeding, to 3.0, where financial literacy, paid media, and killer creative content take center stage. Whether you're an Ecommerce brand chasing sustainable growth or looking to up your influencer game, this episode sets the stage for insightful discussions and expert advice in future episodes. ------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship.