In this episode, we delve into the nitty-gritty of our ad account philosophy, creative testing, and advanced marketing tactics. Join Cody Wittick as he discusses audience testing, the significance of Advantage+ Shopping Campaigns (ASC), and the rationale behind using cost controls in media buying. Cody also explores why separating testing and scaling campaigns might not be the best strategy and the importance of creative testing at a high level. Learn about the effective use of cost controls for holding efficiency at target, the impact of broad audience targeting, and how creative can unlock ad spend potential. Plus, discover the importance of new customer acquisition and why certain metrics might not be the best gauges for success. -------------------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- --------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship.