Join Cody Wittick as he discusses campaign structuring, the importance of diversified creatives, and the rationale behind using cost cap adjustments in media buying. Cody also explores how to manage ads when campaigns or ad sets stop spending and strategies for launching new creatives effectively. Learn about the effective use of cost controls to maintain efficiency at target, the impact of diversified creatives, and how to maximize ad spend potential. Plus, discover the best practices for creative testing and when to make campaign adjustments. ---------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------------------------- Connect with Cody on LinkedIn or X . Connect with Taylor on LinkedIn or X. Discover Kynship. --------------------------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!