In this episode of The Bottom Line, hosts Cody Wittick and Taylor Lagace engage with Jason Sommerville from GW Partners to delve into the nuances of maximizing enterprise value for founder-owned companies. With over $50 billion in executed transactions, Jason brings his vast expertise in capital markets and strategic planning to the table. Tune in as Jason demystifies common misconceptions about ad efficiency on Meta and Shopify when adding new sales channels like Amazon. He also underscores the importance of building a robust brand outside of Amazon before incorporating it as a sales channel, drawing attention to success stories like Wildbird. Dive deep into discussions about Return on Ad Spend (ROAS), customer acquisition costs (CAC), and the dynamic market for brand acquisitions. Don’t miss the practical tips on omnichannel strategies, brand building, and assembling a world-class team to drive your business forward. -------------------------------- There is a problem today with too much fake UGC exaggeration. Consumers are looking for authentic influencer content and we have the solution for that: SARAL is an InfluencerOS that brings your entire workflow from discovery to payments and tracking, all inside one platform. Go to: https://www.getsaral.com/ and get a 7-day free trial. ---------------------------------------------------------- ---------------------------------------------- Don't forget to like, comment, share, and subscribe for more episodes like this. Connect with Cody: https://www.linkedin.com/in/codywittick/ Connect with Taylor: https://www.linkedin.com/in/taylor-lagace-5080a9b2/ -------- The Bottom Line is produced by Podyssey. Launch your podcast or take it to the next level!