This retrospective article looks back at twenty years of disruption and argues that we’ve actually become confused about what disruptive innovation is, how it works, and the contribution it makes to innovation success. As a result, we get disruption all wrong. The authors use the example of Uber to explain how it’s not on a disruptive trajectory and shouldn’t be referred to as a disruptor. You can read the article here: shorturl.at/hmARX If you’re enjoying the Innovation Book Club, please give us a 5-star review on your podcatcher of choice.