In this episode of the Innovation Book Club, Alex Drago and Wais Pirzad discuss Warren Berger’s noted book A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. The book’s blurb: “In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?" Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged--and, in fact, is sometimes barely tolerated. And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking--and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them--by starting with a "beautiful question." You can watch Berger talk about his book here: shorturl.at/elzCN Here’s three questions to help you reflect on what you’ve just heard: 1, Why do you think Berger states that questions are now more valuable than answers? 2, When thinking about the innovation process, how is Berger’s ‘Why? What if? How?’ framework a useful guide? 3, What’s the question that you constantly return to? Is it a Why, what if or a how question? Contact us: [email protected] or [email protected] For some reason, this book isn’t available via Bookshop.org but you can give your hard-earned cash to Jeff Bezos here: Amazon.co.uk: shorturl.at/wAFJ0 Amazon.com: shorturl.at/mwyX0