In this first and pilot episode of the Innovation Book Club, Alex Drago and Wais Pirzad discuss Steven Johnson’s book Where Good Ideas Come From: the Natural History of Innovation. Here’s the blurb: “Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration. He identifies the six key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.” Steven Johnson’s TED talk on the book: shorturl.at/pOV48 Here’s three questions to help you reflect on what you’ve just heard: Steven Johnson defines innovation as the ‘adjacent possible’. In this case, ‘adjacent’ refers to a new idea and ‘possible’ refers to ideas that can be physically realised. Is this definition too simplistic to be useful? Why or why not? Steven Johnson makes the case that all new innovations are a product of their environment and that is dependent on six particular conditions: Liquid networks, the slow hunch, serendipity, error, exaptation, and platforms. Which of these conditions do you think are the most and least convincing and why? Finally, Steven Johnson argues that non-market and networked ideas have become the primary source of new innovations. How does knowing this change your perspective on the development of your own ideas? Contact us: [email protected] or [email protected] If you want to buy the book then consider supporting your local booksellers with Bookshop.org: shorturl.at/vEI06 Alternatively, if you want to give Jeff Bezos more of your hard-earned cash: Amazon.co.uk: shorturl.at/lmBGQ Amazon.com: shorturl.at/jrIKX