Have you ever wondered how tradition and modern science blend to create the perfect whisky? In this captivating episode of Innovation Storytellers Show, host Susan Lindner sits down with Aimée Morrison, Diageo's Master Blender, to explore the fascinating intersection of history, innovation, and cutting-edge technology in the Scotch whisky industry. Aimée shares her inspiring journey from falling in love with whisky and analytical science during her university days to becoming a key figure at Diageo. She discusses the groundbreaking Smoke DNAi project, which leverages custom algorithms to interpret complex data from the whisky maturation process, opening up a realm of possibilities for creating new flavor profiles. Focusing on the reopening of the Port Ellen distillery, Aimée highlights how Diageo is pushing the boundaries of experimentation, blending tradition with technology to ensure the quality and innovation of its whiskies. She passionately explains, "This is just the beginning for us at Portel. From the new make to the mature, the opportunities for experimentation are endless, and I’m thrilled to be part of this journey." In this episode, you’ll also discover the potential of digital twins in various fields and how Diageo uses these innovations to complement the art of whisky blending. Aimée emphasizes, "At the end of the day, a human nose is our greatest tool. While digital techniques like gas chromatography enhance our understanding, they can't replicate the sensitivity and descriptive analysis a human can provide." Join us to explore the exciting future of whisky and the incredible potential of Smoke DNAi, and learn how to taste whisky from a master herself best. Aimée’s journey and insights offer a unique perspective on the seamless blend of tradition and science driving whisky innovation.