Are you ready to explore how digital advancements reshape industries and create new business opportunities? In this exciting episode of the Innovation Storytellers Show, I sat down with Robert C. Wolcott, Cofounder of The World Innovation Network (TWIN Global), and Kaihan Krippendorff, Founder of Outthinker Networks, to discuss their groundbreaking new book, "Proximity: How PROXIMITY is the New Digital Strategy All Innovators Need to Know." In our conversation, we delve into the concept of proximity and its profound impact on various sectors, including healthcare, agriculture, and transportation. Rob and Kaihan reveal how digital technology is pushing the production and provision of value closer to the moment of actual demand, thereby challenging traditional business models and supply chains. From the immediacy of 3D printing to the strategic possibilities of health monitoring devices and AI, we uncover how proximity is transforming our world. Rob shares fascinating insights on the strategic shift towards "anything, anywhere, anytime," emphasizing both the opportunities and challenges this new approach brings. Meanwhile, Kaihan illustrates the practical applications of proximity with real-world examples, such as the Coca-Cola Freestyle machine and on-demand pharmaceuticals, showcasing how proximity is already changing the game.