In my new episode of Innovation Storytellers, I chat with Rob Majteles as we delve into the transformative potential of Impact Frameworks in Innovation. During our enlightening conversation, Rob shares an inspiring example of a global agricultural company that has radically shifted its business model to embed sustainability into its core operations. This shift involves a comprehensive reevaluation of their impact on carbon emissions and biodiversity, representing a profound change from their historical reliance on fossil fuels. The company is not only adjusting to new market realities but is also setting a benchmark in the industry for integrating climate and sustainability considerations into every facet of its business. This involves complex risk analyses and a strategic overhaul that aims to generate value-added revenue through sustainable practices. Rob emphasizes the importance of viewing impact not just as an external obligation but as a crucial component of internal corporate strategy. By meticulously defining, aligning, and executing impact through detailed strategic roadmaps, companies can navigate the complexities of modern markets and unlock substantial opportunities for growth and innovation. Our discussion delves deep into how these frameworks can be a catalyst for significant organizational change, enabling companies to thrive in an increasingly conscientious business environment. Join us as we unpack these themes and more, understanding how true innovation often begins with rethinking how we measure and implement impact at every level of business.