Mina Elias is the Founder of Trivium Group, an Amazon PPC and DSP marketing group. He started several successful supplement brands on Amazon with his experience as a chemical engineer. He is also an MMA fighter who started his first brand, MMA Nutrition, to change the supplement game. His sights are set on becoming the number one supplement brand for competitive athletes all over the world. In this episode… PPC advertising has become essential in building successful e-commerce brands. However, the cost of investing in an expert PPC agency can be very high for small businesses. This is mostly due to the cost of hiring experts to manage the client's PPC needs. So what can small businesses do? How can they differentiate themselves from other brands without spending a fortune? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Mina Elias, the Founder of Trivium Group, about how he uses PPC advertising to build successful brands. Mina explains how he structures his team, how helps small businesses, and his session at the upcoming Sell + Scale Summit.