Vance Lee is a brand and marketing strategist turned entrepreneur with 15 years of experience in marketing and 11 in e-commerce. He began with Amazon FBA in 2015 and has since mastered crowdfunding, launching products, and growing brands. Vance has raised over $7 million in successful launches, broken records with two of his launches, and ranked in the top 1% of crowdfunding projects of all time. In this episode… When launching a new product, many entrepreneurs face a big challenge in getting funding. They often look to crowdfunding to get the capital needed. However, there are other benefits to crowdfunding like getting validation, building credibility, and receiving pre-orders before launch. It’s also a great way for building a supportive community around your product which comes in handy when marketing new products in the future. So what are the steps involved in a successful crowdfunding campaign? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Vance Lee, a brand and marketing strategist turned e-commerce entrepreneur, to discuss the steps involved in a successful crowdfunding campaign. They also talk about the benefits of the practice, patent protection, and Vance's Launch Accelerator Blueprint Masterclass.