Ken Burke is an all-star entrepreneur and thought leader. He is one of the true pioneers in the e-commerce world and the software realm. He founded MarketLive and sold it to Vista Equity Partners for a ten-figure exit. He runs The EntrepreneurNOW! Network, which provides learning resources for entrepreneurs at all stages.  Ken is also the author of Intelligent Selling: The Art & Science of Selling Online, as well as his recent best-selling book Prosper: 5 Steps To Thriving in Business and Life. In this episode... What is your brand's unique competitive advantage? How do you position and protect your brand in the market? In venture funding, investors want to know what makes your brand unique and competitive. They want to protect their investment by funding valuable companies, making it important for entrepreneurs to position themselves as industry leaders. This is why intellectual property comes in handy. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein hosts Ken Burke, the Founder of The EntrepreneurNOW! Network, to talk about strategies for gaining a competitive advantage through intellectual property (IP). They also discuss the role IP plays in the sale of a company, how to know when to get a patent, and the benefit of investing in a company with IP versus creating a product from scratch.