Izabella Ritz is the CEO of Ritz Momentum, a company that helps sellers start, grow, and scale Amazon businesses. Since the age of 17, Izabella has created and sold multiple businesses where she developed e-commerce and digital marketing expertise. She started Ritz Momentum in 2019 which has grown to provide everything a new or experienced seller needs to scale their business. In this episode… Did you know that the most common mistake people make when selling on Amazon is launching a product based on high demand and low competition? This is because new entrepreneurs often pay little attention to competitors and ask the wrong questions. Many sellers on Amazon fail because they ignore a very important step when starting their businesses: getting validation for their idea or product. If you launch a business without understanding what your customers want, you are bound to fail. To prevent this, it’s important to identify the problems that customers are facing and find out if your product can solve them. So are customers willing and ready to buy from you? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein hosts Izabella Ritz, the CEO of Ritz Momentum, to talk about the importance of validating product ideas on Amazon. Izabella also discusses the role software tools play in product validation, what to look for when conducting market research, and her entrepreneurial background.