Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks. Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of The ABA Consumer Guide to Obtaining a Patent. In this episode… Do you own any intellectual property (IP)? Do you view it as an investment for your business in the long term? Owning intellectual property is a great benefit to entrepreneurs. It plays an essential role in the sale and purchase of a business because it adds value to a company. Having worked with thousands of innovators and entrepreneurs over the years, Rich Goldstein has seen firsthand the benefits of investing in intellectual property.  In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein discusses how to create and grow intellectual property.  Rich explains what IP protection means, how IP influences the valuation and acquisition of a business, and he shares statistics on the impact of intangible assets on a company.