AJ Cassata is the Co-founder and CEO of Revenue Boost. He helps digital agency owners and B2B companies get a consistent stream of high-value clients and build the right systems and teams to accelerate growth. AJ is also the Founder of B2B Sales & Marketing Secrets For Agency Owners, a free Facebook community. He is an entrepreneur and sales consultant who is passionate about helping companies systematically scale primarily through outbound and organic strategies. In this episode… There are many viable marketing strategies that companies can leverage to promote their products and services. It is essential for business owners to create or adopt these effective marketing plans that target a unique audience, drive sales, and grow revenue. All of this only works if your marketing is focused on your customer's unique needs. It is not enough to talk about your product to potential leads without considering their problems. Your prospects need to be the right fit for your business.  AJ Cassata, the Co-founder and CEO of Revenue Boost, sits down with Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about outbound sales strategies. AJ shares his sales background, explains how outbound sales marketing works, and shares tips for crafting effective marketing messages.