Jason Fladlien is the CEO and Chief Strategy Officer at Rapid Crush, a software company that develops solutions for internet marketing. As an expert in sales, marketing, and product positioning, Jason helps businesses to use and improve their webinars. Jason is also the host of The Jason Fladlien Show and author of One to Many: The Secret to Webinar Success. He is best known for his record-breaking webinars, having sold more than $57.9 million in product launch by effectively utilizing webinars. In this episode... Did you know that webinars can help you attract high quality clientelle for your business? Did you also know that webinars offer a great opportunity to win your customers' trust?  As an entrepreneur, it is essential to identify a need in the market and then create a product that solves that problem. Webinars are a cost-effecive marketing method that can help you to identify market needs and reach a specific audience. They can also help you educate your customers about your product, establish market position, and drive sales. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Jason Fladlien, the CEO and Chief Strategy Officer at Rapid Crush, about best practices for marketing and launching products through webinars. They discuss product positioning strategies, how long a webinar should last, and how to successfully execute a marketing strategy.