Sumner Hobart is an Amazon, Etsy and Walmart seller who has generated over $1m in sales of his own private label products. His mission is to discover the most efficient ways to generate substantial personal profit online. With his wife, Ali, Sumner helps other sellers build more profitable businesses through online courses and their YouTube channel. In this episode… Building a successful business on Amazon has become more difficult over the years. With more sellers joining the platform, competition is at an all-time high and advertising costs have been on an upward spiral. Businesses have to be smart to stand out and outperform other sellers.  Having spent many years selling on Amazon, Sumner Hobart realized that the secret to growing a successful business is building a product that will stick with customers for years. Instead of purely focusing on profit, try to meet your customers' needs. Sumner also advises sellers to leverage other platforms to grow their business, since older strategies may not create the results you want today. In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Sumner Hobart about strategies for building a profitable Amazon FBA business. Sumner also shares his experience working in a toxic work environment, the lessons learned from investing in non-regulated assets, and how he supports Amazon sellers.