Rob Stanley is the Chief Evangelist and CMO at GETIDA, a global leader in Amazon FBA reimbursements and refunds. He has more than 20 years of experience in the e-commerce and marketing spaces, having founded and successfully exited two seven-figure e-commerce brands.  Prior to joining GETIDA, Rob was the CMO at AccrueMe and FeedbackWhiz. He is also a China sourcing expert, co-host of the Sellernomics Podcast, and a YouTube-certified expert with a previous channel that had over 48 million views. Rob is affectionately known as "The MoneyMan". In this episode… When is the right time to pivot or diversify your e-commerce business? How can you identify lucrative business opportunities to invest your time and resources? To build a thriving brand, there are some key steps you need to take. This starts with creating a unique product with unique features to stand out from the competition. For Amazon FBA sellers, optimize your product listings and take advantage of alternative marketing channels like social media to build a memorable brand.  In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rob Stanley, the Chief Evangelist and CMO at GETIDA, to discuss e-commerce best practices. They also talk about the effects of AI on marketing, the evolution of Amazon product launches, and strategies for driving traffic to online stores.