Yoni Kozminski is the Founding Partner of South Col, an accelerator fund that partners with e-commerce brands to provide capital, strategic advice, operational support, and exit strategy. He is also the Co-founder and CEO of MultiplyMii and Escala, where he helps e-commerce businesses to grow and scale.  Yoni has more than 15 years of experience in digital marketing and creative advertising for top brands like Mercedes-Benz, Mastercard, Sony, and Medtronic. He is also the host of the Successful Scales Podcast. In this episode… Preparing a business to sell takes time. From streamlining your business operations to documenting systems to fixing your finances, the process can take months to complete. To increase an e-commerce brand's valuation and make it more attractive to investors, it needs to stand out from other brands. Build a unique company by optimizing your marketing, branding, and general business operations. All of these adjustments and more can vastly improve your company’s valuation.  In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Yoni Kozminski — the Founding Partner of MultiplyMii, Escala, and South Col — to discuss strategies for preparing an e-commerce brand for exit. Yoni breaks down tips for making a business more attractive to investors, the benefits of intellectual property protection, and why a good exit strategy helps build a solid business.