Welcome to The Innovative Marketer Podcast! In this first episode we discuss foundational marketing principles for your business including:  Innovation in marketing & why it's important The most important thing with any type of marketing The difference between a good product and a bad product The 4 P's (Price, Place, Promotion, & Product) How Amazon, Redbull, and Chewy have used innovative marketing to takeover their market The importance of tracking & measuring your results And much more!