To dissent means to differ in opinion from a majority position, often representing non-conformity and a challenge to societal norms. In this episode Jason Holley, Principal at Universal Design Studio, and Kyle Stewart, Co-Founder of GoodHood, discuss the difference between dissenting brands and disruptor brands, and why challenging the mainstream is vital for a healthy and vibrant society. In what way can dissent promote accountability, diversity and progress in today’s globalised world? And how does advocating for specific ideologies shape society and influence our future? Inside Out is an original audio series from Universal Design Studio and Design Anthology UK exploring how human behaviour and design connect.