Do you know what “Right Fuel, Right Time” means when it comes to using sports nutrition products and your body’s fuel sources? If not, you definitely need to tune into this episode! We meet with Leighton Phillips, founder of S-Fuels, to talk about the S-Fuels products, ingredients, and non-traditional ways to think about fueling athletes.  Topics discussed include: The origin story behind S-Fuels The first generation products of S-Fuels and the new second generation line of products Unique ingredients in their products and what makes them different from the majority on the sports nutrition market A walk-through of the S-Fuels products and use case considerations Paradigm shifts in how we can approach endurance fueling Links: S-Fuels More about our guest: Leighton grew up with a father in medical science and track and field passion, which sparked his similar interests.  Leighton competed in state-level swimming, cross-country, and triathlon throughout his school years.  Leighton's completed his undergrad in Naturopathic Medicine in Brisbane Australia and followed this with several years of clinical practice.  A passionate endurance athlete, Leighton has completed 3 UTMB 100mile, and ultras in Chamonix, France, the 250km RacingThePlanet ultra in 2007, a dozen other ultras, and his 1st half-ironman finish in 4hrs 34, at age 50.  During this time, Leighton observed growing research, and athlete-community performance, plus gut and metabolic health issues associated with the high-carbohyrate centric approach to endurance training and racing. This background triggered Leighton to found SFuels in 2017.  Leighton, his wife Nicole, and sons Ryan and Denver live in Raleigh North Carolina. --- Connect with the podcast on Instagram @isnpodcast and on Facebook @insidesportsnutrition This episode is brought to you by All Around Snack Co. which features tasty snacks that are low in added sugars, contain zero dyes, colorings or additives and help control blood sugar for steady energy levels throughout the day.  Use code ISNPODCAST24 to save 15% on your purchase. Want to try the deltaG products to provide your brain another fuel source? Check out their products and save 10% by using the code ISNPODCAST and you’ll also help support our podcast!  We’d love to connect with you on social! Follow Dina on Instagram at @nutritionmechanic and Bob at @enrgperformance. You can learn more about Bob’s services at www.enrgperformance.com and Dina’s services at www.nutritionmechanic.com.