We meet with Gregoire Guyot, Vice President of Product, Innovation and Impact for NAAK, a Canadian-based sport nutrition company that creates efficient, sustainable and high quality fueling products for endurance athletes (especially the ultra trail runners!). Tune in to learn more about Gregoire, the philosophy of NAAK’s approach to creating sports nutrition products, and highlights of some of their products. We also discuss: His athletic background and how he got into his career The origin story and history of NAAK Gregoire’s roles at NAAK The importance of sourcing ingredients and aspects that make NAAK unique from other companies on the market Features of the NAAK drink mixes (including the soup mix), purees, and gels Links:  NAAK website More about our guest: Gregoire Guyot is VP of Product, Innovation and Impact for NAAK. He has more than 10 years of experience in the food industry and his expertise includes food formulation, product and process industrialization, operational excellence, sensory optimization, and quality management.  --- Connect with the podcast on Instagram @isnpodcast and on Facebook @insidesportsnutrition This episode is brought to you by All Around Snack Co. which features tasty snacks that are low in added sugars, contain zero dyes, colorings or additives and help control blood sugar for steady energy levels throughout the day.  Use code ISNPODCAST24 to save 15% on your purchase. Want to try the deltaG products to provide your brain another fuel source? Check out their products and save 10% by using the code ISNPODCAST and you’ll also help support our podcast!  We’d love to connect with you on social! Follow Dina on Instagram at @nutritionmechanic and Bob at @enrgperformance. You can learn more about Bob’s services at www.enrgperformance.com and Dina’s services at www.nutritionmechanic.com.