In this episode, we sit down with Slavik Markovich, CEO and co-founder of Descope, a low-code/no-code Customer Identity Access Management (CIAM) platform. A serial entrepreneur, Slavik has been at it for two decades and over this time built three companies. Before Descope, he was co-founder and CEO at Demisto, a leader in the SOAR industry that was acquired by Palo Alto Networks for $560 million. Before co-founding Demisto, Slavik was VP & CTO of database technologies at McAfee (Intel Security). He joined McAfee via the acquisition of Sentrigo, a database security startup, where he was a co-founder and CTO. Slavik also served in the Israel Defense Forces (IDF) for 5 years as a team leader. He graduated with a degree in computer science from The Technion (Israel’s MIT). We speak with Slavik about his childhood and what got him hooked on cybersecurity. We cover Slavik’s learnings on how to identify early product-market fit and define a category like what he did with SOAR (Security Orchestration, Automation, and Response). We discuss the art of negotiating a VC fundraise and M&A exit. And of course, we touch on how Slavik’s love for good coffee has played a key part in building friendships including with one of his co-founders Rishi Bhargava.