Hopper has acquired 100 million mobile users by offering consumer-friendly financial products and a gamified app experience, according to cofounder Frederic Lalonde. In this episode, Frederic takes us on a journey and explains how Hopper transformed from a company with the bulk of its initial revenue coming from airline ticket sales into a travel fintech business—selling algorithmically enabled financial products such as price-freezing capabilities and cancellation insurance. We’ll also discuss consumer psychology, the power of gamification and social commerce, and the trade-offs involved in targeting younger travelers.   Related insights:  Travel Disruptors: Bringing fintech to travel booking What is digital transformation? Join our LinkedIn community of more than 91,000 members and follow us on X at @McKStrategy.  Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com  Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/ See www.mckinsey.com/privacy-policy for privacy information