Generative AI has been the hottest technology and business topic of 2023. Everyone knows that gen AI could be important, but how do you use it to create innovation that will genuinely advance your business? Joining us to address that question are Laura LaBerge and Matt Banholzer. Laura is the Global Director of our Growth Strategy and Innovation practice based in our Stamford, Connecticut office. She works with clients on digitally driven innovations, strategies, and transformations. You can contact Laura on LinkedIn here. Matt is a partner in our Chicago office who co-leads the Growth Strategy and Innovation Practice. Matt serves organizations on innovation strategy across a range of sectors, including energy, basic materials, and agriculture. You can contact Matt here.   Related Insights I'd like you to please read about the research this conversation was based on in the McKinsey.com article: Companies with innovative cultures have a big edge with generative AI. Innovation: Your solution for weathering uncertainty The Committed Innovator The eight essentials of innovation Taking fear out of innovation (podcast) Join our LinkedIn community of more than 91,000 members and follow us on X at @McKStrategy.  Explore our collection of Inside the Strategy Room episode transcripts on McKinsey.com.  Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/ See www.mckinsey.com/privacy-policy for privacy information