Netflix is Well-Positioned to Lead in Bundling and CTV Ads
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Description
Netflix revealed it has 40 million ad-tier subscribers. Hub research says it is viewers’ top choice to drive streaming bundles. Add in the NFL, and Netflix is looking strong.
Comcast’s decision to spin out all of its cable networks except Bravo into an independent company is a signal of more cable network consolidation to come.
Disney CEO’s slip reveals AVOD’s dominance in subscriber gains, and a Netflix announcement confirms the trend. New data shows Prime Video’s content inefficiency.