On behalf of the Accounting Influencers Podcast Network, welcome to "Insights in Accounting" show, going live every Tuesday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space. This show is about filling in the knowledge gaps in your busy lives as accountants and leaders in practice, plus bookkeepers, finance leaders and the software/fintech industry that serves them. It's what you missed and you didn't know you missed, and why it's important. In today's episode 15, "The Power of Purpose and Vision for Accounting Firms" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm: https://www.linkedin.com/in/willfarnell/ You can also watch this on youtube here: https://youtu.be/FTaTuuWo0jg Key takeaways from this episode include: ➨ why vision is important for accounting firm leaders and owners, perhaps more than strategy and process ➨ what brings many accounting firm challenges and problems back to clarity of vision and purpose ➨ the distinction between vision and strategy for accounting practices ➨ defining a vision statement for an accounting firm, and what questions need answering for clarity and direction ➨ how vision helps accounting firms pivot and show agility in changing, challenging times ➨ what value a vision offers to millennials and younger generations who are making buying and career decisions ➨ what happens to CPA and accountancy practices who fail to or neglect to set out a clear vision ➨ the role of vision and purpose for accountancy firms who desire a strong employer brand and better talent attraction ➨ best early or next steps for accounting firm owners and leaders who need to define or redefine their direction and purpose ➨ what happens when accountants ask their clients or team what working with or for them actually means in three words ➨ what 'schizophrenic accounting firms' look like who cannot agree on common goals, directions and visions ➨ the power of firm personalities in accountancy practices to define purpose and vision Original source: 3 reasons to refresh your accounting firm’s vision statement https://karbonhq.com/resources/reasons-to-refresh-your-accounting-firms-vision-statement/ ◣━━━━━━━━━━━━━━━━━━━━◢ A reminder of 5 great shows in the Accounting Influencers Podcast Network: ❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows. ❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations. ❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world. ❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them. ❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews. Find them all on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening! └╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┘ FOLLOW US ON SOCIAL MEDIA: We'd love to get to know you! ➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast ➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers ➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ ➺ Twitter: https://twitter.com/accinfluencers ➺ Facebook: https://www.faceb