Peter Palarchio is Co-founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With a background that began in the event marketing space, he has transitioned into overseeing digital growth across numerous projects, from startups to enterprises. Peter is recognized for his expertise in SEO, paid media, and CRO, and has worked with prominent clients like Marriott, Hyatt, and Fairmont. Equipped with an entrepreneurial spirit, he's also experienced the nuances of agency partnerships, exit strategies, and the journey from burnout to renewed passion. In this episode… Unlocking success in b2b sales requires a deep understanding of effective selling techniques, navigating complex decision-making structures, and ultimately sealing lucrative deals. So, what strategies and insights are vital for excelling in b2b sales? Peter Palarchio, a highly regarded brand specialist, delves into his entrepreneurial roots that began in the event marketing space and evolved into a top-notch agency known for SEO, paid media, and CRO. He shares the rollercoaster ride of starting NAV43 with his university roommate Ben, managing a full-service agency, coping with burnout, and his unexpected departure for a consultancy role. He uncovers what compelled him to return and revamp their approach — tackling the complex world of inbound b2b sales head-on. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Peter Palarchio, Co-founder of NAV43, about mastering the b2b sales process. Peter describes NAV43's focus on SEO, paid media, and CRO for e-commerce and lead generation, how NAV43 started, grew, and evolved, the complications and resolutions of the shotgun clause in business partnerships, and how to improve the b2b inbound lead sales process.