Michael Cirillo is the CEO of FlexDealer, a dynamic marketing agency dedicated to revolutionizing the way car dealerships attract leads and enhance marketing ROI by utilizing innovative SEO strategies and targeted digital advertisements. Under his leadership, FlexDealer has distinguished itself by becoming an official partner of Toyota Canada. Michael is deeply involved in the automotive community as the Chief of Staff at ASOTU and the host of The Dealer Playbook, a top-rated automotive podcast that offers invaluable insights into the industry. In this episode… Have you ever considered how the deepest of lows could pave the way to the most inspiring highs? How can a journey overshadowed by doubt and depression lead to a thriving business that radiates trust and expansiveness? Michael Cirillo shares his transformative journey from battling depression and suicidal thoughts to becoming a pivotal figure in the automotive market through digital innovation. Unlike traditional marketing agencies that offer a one-size-fits-all solution, FlexDealer distinguishes itself by offering tailored strategies that consider the unique challenges and opportunities of each auto dealer. This approach, combined with a dedication to building long-term relationships based on trust and value, has enabled FlexDealer to maintain decade-long partnerships with clients, emphasizing the power of adapting and evolving in a fast-paced digital world. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Michael Cirillo, CEO of FlexDealer and host of The Dealer Playbook podcast, to talk about overcoming personal and professional challenges to achieve success. Michael's personal journey serves as a powerful reminder of the impact of gratitude, the importance of seeking help during difficult times, and the transformation that can occur when you align your professional endeavors with a deeper purpose. His insights into the automotive industry and the evolution of digital marketing strategies offer valuable lessons for entrepreneurs and business owners in any sector.