Arti Sharma is the CEO and Co-founder of Measure Marketing, a company she started in 2008 after a 15-year tenure bringing thought leadership to various business sizes, from startups to Fortune 500 companies. Her company specializes in inbound marketing, account-based marketing, and other data-driven strategies. Passionate about mentoring and philanthropy, Arti serves on boards for various nonprofits and actively mentors young entrepreneurs. Her expertise in b2b marketing, especially in manufacturing and SaaS, has consistently led clients to define their ideal customer profiles and obtain substantial revenue growth. In this episode… In an ever-evolving digital landscape, businesses face the challenge of not just generating leads, but capturing the most profitable ones. As companies strive to navigate the complexities of digital marketing, the emphasis has shifted from mere lead generation to targeting and converting the right kind of demand. What does it take to attract, nurture, and efficiently convert the right leads? Arti Sharma of Measure Marketing delves into how her team approaches the challenges of not just attracting leads, but ensuring they are the right fit for the businesses they serve. With a unique blend of data-driven strategies and a keen eye for the ideal customer profile, Arti and her team have mastered the art of demand generation, capture, and conversion. By emphasizing the importance of understanding a business's most profitable customers and optimizing the buyer's journey from attraction to conversion, they have helped companies significantly increase their bottom line. From SEO to sophisticated data analytics and tailored marketing strategies, Measure Marketing's approach is all about aligning marketing efforts with a company's ultimate business goals. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Arti Sharma, CEO and Co-founder of Measure Marketing, as she discusses the importance of aligning company offerings with client needs, the evolution of services based on market demands, and the pivotal role of data in strategizing and measuring marketing success. Arti highlights the critical stages of demand creation, capture, and conversion, offering insights into how companies can navigate these phases effectively.