Yanik Deschenes, APR, LL.B. is the Founder and President of YPR Canada, a public relations agency with expertise in sparking organic word of mouth within relevant communities. He is a seasoned professional with over 20 years of experience in communications and public relations. With a background in advertising and a focus on creating conversations, Yanik has helped elevate the brand equity of major organizations like Walmart, National Bank, Morgan Stanley, and MUJI. He's also Co-founder of C2 Montreal, a globally recognized conference on commerce and creativity, and a passionate tennis player who attributes much of his personal development to the sport. In this episode… Are you tired of the same old advertising strategies that don't make a difference? Have you ever wondered how a brand can organically generate buzz without the need for traditional advertising? What is the key to sparking genuine interest and conversation around a product or service? Yanik Deschenes, APR, LL.B., a seasoned communications and public relations professional, delves into successful media pitching and generating organic word of mouth. He reveals the insightful strategies behind YPR's successes and shares how they’ve helped elevate global brands without direct advertising. Yanik shows how brands can become central in the conversations that matter most to their industry. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Yanik Deschenes, Founder and President of YPR Canada, about strategies for brand storytelling and fostering word of mouth. Yanik shares the unique approach of YPR to generate word of mouth for clients, the three critical aspects of a successful story pitch in PR, and highlights from the Green Media Summit platform and C2 Montreal conferences.