Shimrit Lev is Co-founder and COO of Sweet Victory Gum, a company that produces functional chewing gum designed to help people overcome sugar cravings. With a background in nutrition based on Chinese medicine, her struggles with an eating disorder inspired her to develop tools to help others gain control over their sugar intake. Shimrit was also Co-founder and Marketing Executive of ShrinkMeApp, a comprehensive and supportive platform for individuals looking to improve their overall health and well-being. Gitit Lahav is Co-founder and CEO of Sweet Victory Gum. She is a serial entrepreneur with experience founding multiple companies and maintains a specific focus on the relationship between nutrition and psychology. Her health challenges, including a battle with cancer, ignited her passion for developing products that positively impact people's dietary habits. Gitit was also Co-founder and CEO of ShrinkMeApp. In this episode… Have you ever wished you could stop your sugar cravings with a quick, easy solution? Imagine chewing gum that removes the sweet taste from sugary foods and significantly reduces your desire for them. Could such a functional product exist? Serial entrepreneurs Shimrit Lev and Gitit Lahav dive into the birth of Sweet Victory Gum and their journey to create a unique product that blocks sweet receptors on the tongue. They discuss the health struggles that sparked their determination to help others gain control over sugar consumption, underscoring the power of using personal adversities to fuel innovative solutions. Shimrit and Gitit also share key decisions they've made for product development, distribution strategies, and how mentorship has played a significant role in their business growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shimrit Lev and Gitit Lahav, Co-founders of Sweet Victory Gum, about creating a functional gum to combat sugar cravings. They discuss Sweet Victory Gum and its functional properties that help reduce sugar cravings, how a serious health diagnosis can lead to a transformative business idea, the product development journey of Sweet Victory Gum, and their unique approach to launching their product in the international market.