Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency that specializes in the cannabis industry, as well as manufacturing and technology. Michele has been instrumental in helping B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic, and she boasts impressive credentials as a certified Hubspot Gold Partner, Google Ad Certified Partner, and WBENC-certified woman business owner. She leads a passionate and creative team of experts including marketing strategists, web developers, graphic designers, and social media professionals. Michele is also an active volunteer for the National Cannabis Industry Association's Advertising and Marketing Committee, bringing her expertise and dedication to the forefront of industry advancements. In this episode… Ever wondered how a company can pivot from one industry to another and find immense success? How does one go from managing IT services to becoming a leading marketing expert in the cannabis industry?  Michele Ringelberg shares her journey of transitioning from a traditional marketing landscape to focusing specifically on the cannabis industry. She explained how a fortuitous opportunity with an email campaign for a cannabis client led her to explore this emerging niche. Michele and her team quickly recognized a gap in the market. By attending trade shows like MJBizCon and learning the intricacies of the industry, ThrivePOP evolved to become one of the first agencies to specialize in cannabis marketing. Her approach included understanding the unique challenges and restrictions of the industry, which helped her craft tailored strategies that brought significant results for her clients. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Michele Ringelberg, Owner and CEO of ThrivePOP, about the evolution and strategic pivot of ThrivePOP into the cannabis industry. They discuss valuable insights about niching down and creating specialized services as Michele shares compelling aspects of her journey, including the pivotal trade show experiences, the importance of authentic marketing, and the role of partnerships in growing her business.