Robin Merttens is joined by Ben Ruddle, Senior Principle in Strategy at Publicis Sapient, to discuss how technology can help insurers cater to customers outside the typical insurance model. The discussion covers the concept of 'Beyond Beige,' focusing on the opportunity to serve individuals and businesses with unique or specialized needs that standard insurance products don't cover. Key talking points include: The rise of comparison sites What is ‘Beyond Beige’ - the opportunities in the market Publicis Sapient's expansion into insurance  Addressing the issue of underserved markets If you like what you're hearing, please leave us a review on whichever platform you use or contact Ben Ruddle or Matthew Grant on LinkedIn. To find out more about InsTech, our membership and offerings visit www.instech.co or contact us [email protected] Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Specify why comparison sites are not helpful to the customer and their insurance journey Define what markets are typically underinsured and why Identify how incumbents can utilise technology to help better serve niche markets If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 297 page of the InsTech website or email [email protected] to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.