Chapter 8: How to craft your messaging schedule
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Description
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your customer base grows. The low-hanging fruit is to create a simple message schedule, and there are three approaches you can take.
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Published 01/30/18
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer.
Published 01/30/18
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to every medium. Let’s dive into where and when you should consider using each.
Published 01/30/18
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