In this episode, the hosts discuss messaging and what Democrats must do to win big in the upcoming elections. They are joined by Billy Ray, an Emmy award-winning writer and political advisor. The conversation covers various topics, including the messaging and tone of President Biden's State of the Union speech, the impact of cultural issues on Democratic messaging, and the importance of establishing a new frame for Democratic messaging. They also discuss crafting messages for undecided independent voters, enhancing the production and storytelling of presidential speeches, and reframing Democratic messaging on key issues like guns, climate change, and abortion. The episode concludes with a discussion on messaging to young people on Israel and Gaza and the importance of establishing a frame in messaging. In this episode, Simon Sidi interviews Billy Ray, a successful screenwriter and political messaging consultant. Billy shares his experience training Democratic candidates in effective messaging and storytelling. He emphasizes the importance of emotional connection and locating the audience's emotional state. Billy also discusses the messaging advantage of Republicans and the need for Democrats to focus on long-term planning. He provides examples of reframing political issues and appealing to values like freedom. The episode concludes with a celebration of Simon's graduation from college. Takeaways: President Biden's messaging focuses on making people feel that they matter and that they matter to him specifically. Democrats should focus on the core issues that have broad support among the American people, such as minimum wage, abortion rights, gun control, and protecting social security and Medicare. Democrats need to rebrand themselves as the antidote to chaos and emphasize their ability to govern and solve problems. Breaking the frame in messaging involves rejecting the premise of a question and reframing the conversation to focus on the issues that matter to voters. Effective political messaging requires emotional connection and storytelling. Democrats should focus on long-term planning and messaging to counter the Republicans' advantage. Reframing political issues and appealing to values like freedom can be persuasive. Young people interested in writing, politics, and communication should follow their passion and be willing to work hard. Learn a new language or take your skills to the next level with 55% off a Babbel subscription when you go to Babbel.com/igen