Antimicrobial resistance, or AMR, is centre stage in the Saudi Arabian city of Jeddah this week, where top health officials have been attending the Fourth Global High-Level Ministerial Meeting on these so-called superbugs which have become increasingly resistant to existing strains of antibiotics. Threatening to make the medicines on which we depend less effective, AMR is already responsible for killing 1.3 million people every year. Attending the conference, Hanan Balkhy – a physician who is one of the World Health Organization’s senior officials leading the charge against AMR – told UN News’s Ezzat El-Ferri that “awareness is one of the global action plan pillars” which need to be strengthened.