It can be a tricky task trying to balance fly fishing and ethical marketing. And while it’s nothing new, the conversation has never been quite as polarising as it is when it involves influencers. Right, wrong, or otherwise, there’s a stigma around this new-age marketing tactic that pops up in comment sections and tackle shops around the world. In this episode of Into the Backing, I sit down with Kirk Deeter, Tom Larimer and Bridget Fabel to weigh out why there’s so much contention around the topic.