“Impact is the next big shift in finance,” says Aaron Yeo, SOF UCLA member and Founder of Purposeful Finance, a purpose-driven media initiative to illuminate and amplify stories of finance making an impact, showcasing how rapidly-expanding disciplines like Impact Investing & Sustainable Development are changing the world for the better. A UCLA student interested in pursuing a career in finance who started his adult life in Singapore’s armed forces, Aaron reflects on how he founded Purposeful Finance to fill a niche that he and his friends noticed: a lack of high-quality, curated content, speakers, and internship opportunities specifically for students interested in impact-oriented finance. For first-time founders or anyone considering launching their own project, Aaron offers tons of advice from his experience, from the importance of simply getting started to which criteria to weigh in picking strategic partners and collaborators. Speaking of partners and collaborators, Purposeful Finance is now a Scholars Of Finance organization! Ross & Aaron dig into our integration and how it’ll benefit thousands of purpose-driven finance students and professionals. We hope you enjoy this conversation with Aaron about Purposeful Finance! 00:00 - Intro 7:06 - Purposeful Finance 18:25 - Integration 25:25 - Rapid Fire