Together with Jon Kåre Stene from Skyfall Ventures, Margherita and Pia delve into the intricate world of grocery fulfillment and e-commerce logistics. Drawing from his hands-on experience founding and scaling Oda, Jon Kåre offers a nuanced perspective on the evolving landscape of retail, emphasizing the pivotal role of efficiency, technology integration, and customer-centric approaches. From dissecting the strategies of industry giants like Amazon to exploring the disruptive potential of niche brands, listeners gain valuable insights into the dynamics driving innovation and competition in the market. Jon Kåre shares expert analysis on the future trajectory of grocery fulfillment and e-commerce, highlighting opportunities for entrepreneurs to navigate and capitalize on emerging trends. Join us for a deep dive into the complexities and opportunities within grocery fulfillment and the broader e-commerce ecosystem. Disclaimer: The opinions expressed by the hosts are personal opinions and not representative of the position of their respective employers on the discussed topics.