Every day, our data hits the market when we sign online. It’s for sale, and we’re left to wonder if tech companies will ever choose to protect our privacy rather than reap large profits with our information. But, is the choice — profit or privacy — a false dilemma? Meet the people who have built profitable tech businesses while also respecting your privacy. Fact check if Facebook and Google have really found religion in privacy. And, imagine a world where you could actually get paid to share your data. In this episode, Oli Frost recalls what happened when he auctioned his personal data on eBay. Jeremy Tillman from Ghostery reveals the scope of how much ad-tracking is really taking place online. Patrick Jackson at Disconnect.me breaks down Big Tech’s privacy pivot. DuckDuckGo’s Gabriel Weinberg explains why his private search engine has been profitable. And Dana Budzyn walks us through how her company, UBDI, hopes to give consumers the ability to sell their data for cash.